TikTok has taken social media by storm ever since it was launched. It has quickly become one of the most popular social media platforms among users where they can express their creativity and interact with each other in unique ways.
In a place like TikTok, everybody wants to be in the limelight and get featured on the For You Page. The competition is tough and the struggle is real. But with the right strategies at hand, you will be able to achieve this. This post sheds light on proven tactics that will help your posts trend on the platform and amplify your social media presence.
Proven Ways To Get Your Posts Trending on TikTok
In order to trend on TikTok, you would first need to understand how the platform’s algorithm works. Only then you’d be able to make it work in your content’s favor. Here are a few practical tips that will help you in fuelling your journey to TikTok success.
Leverage Popular Hashtags
Hashtags are the key drivers of discoverability and visibility on TikTok. Some hashtags get popular enough to become a trend on the platform while others don’t. It’s important to pinpoint the ones that are relevant to your niche or content and incorporate them in your posts. Using irrelevant hashtags just because they are trending won’t do you any good. When your posts appear under a topic that doesn’t relate to your content, it weakens your credibility and reputation.
Post At The Right Times
There are times when the levels of user engagement on TikTok are higher as compared to other times of the day. Posting at times of increased user activity and engagement boosts the organic reach of your content. It enhances the chances of your videos going viral and appearing in trending posts.
In your analytics and audience insights, you can find when your audience is the most active on the platform. So you can schedule your posts accordingly to ensure maximum TikTok auto views, engagement and reach.
Start With A Strong Hook
Shorter videos are a dominant format on TikTok. The users are looking for videos they find interesting otherwise they can always scroll away if they don’t find something worth their attention. The first few seconds of the video are crucial to sustain the viewers towards the end. A higher completion rate is an indication of higher engagement which can ultimately lead to the algorithm picking up your content and delivering it on the For You Page.
Start your video with a strong hook to capture your viewers’ attention as soon as they begin watching it. It could be an interesting fact, a glimpse into the climax of the story, an element of shock or surprise, or anything that resonates with your audience.
Integrate Trending Sounds
Using trending sounds in your videos is a fun way to get your videos trending as well. Add your own twist to the script, make it unique, and post it for the audience to watch. The viewers are always eager to watch unique takes on familiar sounds. So this strategy could be a launchpad for your video to go viral on TikTok and ultimately result in increasing your TikTok followers and likes.
Look for trending sounds and brainstorm creative video ideas based on them to make your content stand out and enable it to become a TikTok trend.
Collaborate With Other Creators
Collaborating with fellow creators working in a similar niche as you is a great way to get your content exposed to a new audience altogether. Look for creators whose style, values, and audience align with yours. Approach them with a powerful idea or brainstorm one together. You can do duets, stitches, or follow another interesting content format.
Collaborations provide room for experimentation as well as a fresh piece of content for the viewers of both partners to watch and interact with. They ensure your content gets seen by a larger audience, hence, there’s a greater chance of it being featured on the For You Page.
Interact With Your Audience
Interacting and actively engaging with your audience is a very underrated way to get in the spotlight. Reciprocating user engagement on your videos signals the algorithm to spread your content to a wider audience and deliver it on their For You Page. Respond to viewers’ comments, make new videos on their requests, go live frequently, reply to their messages, and appreciate them for being a part of your journey. Take time to understand their interests, aspirations, problems, content preferences, and behavior patterns to craft content tailored to their liking. This really pays off!
Partake in Trends and Challenges
TikTok is the hub of viral trends and challenges that are fueled by user engagement. Trends are being followed by millions of users and they enjoy watching similar content recreated based on a single idea. Many creators and brands get into the limelight leveraging them. You can also capitalize on them to boost your reach and become a viral sensation on TikTok. Make sure it brings something different for the audience so they enjoy watching it and show more engagement than usual.
The Bottom Line
Becoming a viral sensation on TikTok is every creator’s dream. If you are a newbie, don’t worry, you can still do it. Many people have gotten lucky going viral accidentally, thanks to the algorithm and the highly engaging user base of TikTok. We have compiled some of the most successful strategies you can employ in your journey to making it big on TikTok. These tips will help you understand how the dynamics of the platform work and how you can put them to good use for your content to be picked up. Get ready to embark on an exhilarating viral journey on TikTok!
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Awais Shamsi