App Development Process in 2024App Development Process in 2024

Dubai’s mobile app ecosystem is growing as fast as it can. And there are two good reasons that support this growth:

  1. the tech-savvy nature of mobile users who have high acceptance for new technologies and experience-first products
  2. Create Apps in Dubai initiative by government because of which more and more founders and venture capitalists are investing in app development 

With app development becoming more accessible and lucrative, mobile app development companies in Dubai are also optimizing their internal processes and testing systems to ensure they always deliver the best experience to their clients and stakeholders. Most of these agencies across UAE are offering full-cycle development services and utilizing agile-based project management to ensure timely delivery and on-point KPIs. 

Mobile App Development Process

A lot of Dubai-based app developers are now using scrum approaches – they plan sprints, conduct sprint planning and review meetings and divide work in several sprints to keep clients posted about development progress. This comprehensive approach ensures that the app development process is structured, collaborative, and results-driven. This article covers an insider look of how mobile app developers and teams work stage-wise to launch successfully. 

  1. Discovery

During the discovery phase, app developers collaborate closely with clients to understand their vision and goals for the app. Through stakeholder interviews and market research, they gather requirements and assess the competition to identify opportunities for differentiation.

The main deliverables of the discovery stage include: 

Requirements Documentation: This document outlines the client’s project requirements, including goals, objectives, features and functionalities.

Market Research Report: A comprehensive report that provides insights into the existing similar solutions like the client’s app concept, target audience and their demographics, market trends and potential opportunities for the client’s app.

  1. Design

In the design phase, UI/UX designers translate client requirements into visually engaging interfaces. They start with creating the wireframes to outline the app’s structure and flow and refine the user experience based on feedback. Then they change these wireframes into branded app screen mockups and then into high-fidelity prototypes that visualize the app’s design and functionality.

The key deliverables of the design stage include: 

Wireframes: These are rough sketches with blocks and arrows that show users’ journey within the app. These are basic yet detailed blueprints that illustrate the layout, structure and flow of each screen and user interaction in the app.

High-Fidelity Prototypes: This is the visual representation of how an app will work. These are interactive and clickable, and showcase the finalized designs, feature detailed visual elements, animations and transitions.

  1. Development

With the designs finalized, the team proceeds with development planning and execution. They follow a structured development plan to build the app’s front-end and back-end components. The code repository provides transparency and collaboration and allows clients to monitor progress and provide feedback.

After coding the frontend and backend, developers also integrate APIs for third-party services and set up databases in this stage. 

Development Plan: This is a complete development roadmap, is structured enough and shows the project timeline, milestones, tasks and technology stack for respective development team members.

Code Repository Access: Access to the code repository where the app’s source code is stored which enables the client to review progress and track changes.

  1. Testing

Once development is complete, the project manager forwards the initial build to the testing and quality assurance department. Analysts in this team conduct rigorous testing to ensure the app’s quality and reliability. 

They follow a detailed test plan, execute various tests to validate the app’s functionality, performance and user experience. They also create error logs and test reports that provide insights into identified and potential issues and recommendations for improvement.

After fixing the bugs, the app at this stage is ready to be deployed on hosting and submitted for approvals on leading app marketplaces. 

Test Plan: This is a comprehensive strategy that details the types of tests that will be conducted, their criteria, tools and validation factors. 

Test Reports: These are detailed reports that summarize the results of testing activities and highlight identified issues, bugs and recommendations for enhancing the user experience.

  1. Launch

Mobile app developers in Dubai typically have a marketing team that collaborates with them in creating a launching strategy. They complete a launch checklist to ensure all necessary tasks are completed, from creating listing descriptions, keyword research to app store submissions and launching campaigns. This launch stage becomes all the more important when clients are launching either the best testing version or MVPs because in both cases they have to stay proactive, supportive to users and gather real feedback. 

The major launching deliverables include:

Launch Checklist: This is a comprehensive checklist that enlists all the tasks and preparations required for a successful app launch. This includes KPIs for app store submissions, user acquisition campaigns and user onboarding materials.

Launch Announcement: This can often take the form of a press release or announcement message distributed to media outlets, influencers and stakeholders to generate excitement and awareness around the app’s launch.

  1. Marketing

To drive user acquisition and engagement, app developers create a comprehensive marketing strategy which often includes the pain points of target audiences, messaging and list of appropriate channels for promotion and by this website development agency in dubai their marketing teams then design marketing collateral to attract users on social media and websites and generate interest in the app.

The key deliverables of marketing phase include:

Marketing Strategy Proposal: This is a strategic plan that outlines the proposed marketing strategy, target audience analysis, messaging and campaign tactics to drive user acquisition and engagement.

Landing Page Creation: This is a small website that directs users to download the app from marketplaces. App founders utilize these landing pages to attract search engine traffic and run ads on Google. 

  1. Maintenance

Some appreneurs choose ongoing maintenance and support services to maintain the health and performance of their apps. 

The key deliverables of the maintenance stage include:

Maintenance Plan: A detailed plan outlining the approach to ongoing maintenance and support post-launch, including the frequency of updates and types of maintenance activities.

Monthly Maintenance Reports: Regular reports summarizing maintenance activities conducted each month, including bug fixes, security updates and performance optimizations.


If you’re an aspiring appreneur, this process has given you an insider look into how things work with app development agencies. Post-launching, as the app gains traction and user base grows, you can develop a scaling plan to accommodate increasing demand. You can choose to upgrade infrastructure and optimize performance to ensure a high-end user experience. 

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